Industry : Advertising
Responsibilities:
• Support and/or manage several digital marketing client accounts with programs spanning multiple channels including email, social media, web development, mobile and search
• Support the design, deployment and measurement of business-building campaigns to help clients increase revenues, reduce costs and build competitive advantage
• Proven account management skills to support and guide clients
• Must understand what works vs. what doesn’t in digital marketing
• Measure results and communicate to client via the agency’s digital marketing dashboard / scorecard / reporting
• Implement and help improve service delivery process and procedures
• Balance a strategic approach with a proven ability to execute across small and large organizations
• Client service, including project management and ongoing support
• Proven ability to manage and drive third-party vendor partners
• Other client, business development, marketing and operational duties, as required
Requirements:
• 3-6 years of agency account management and/or client-side experience in digital marketing
• Excellent oral and written communication skills required
• Effective presentation skills – online and in-person
• Self-motivated, proactive individual with a positive “solutionist” attitude
• Proven quantifiable results in current / previous work experience
• Working knowledge of both front and backend for website development
• Social media, web development, search and/or mobile marketing experience a plus
• Working knowledge of search engine marketing (SEM), search engine optimization (SEO) and paid
search/pay-per-click (PPC) a plus
• Working knowledge of Google Analytics preferred. Google Analytics certification a plus, but not required
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