Brand & Marketing VP

  • 10,000 and above
  • Kuala Lumpur
  • Anywhere

Industry: Retail

Responsible to curate, design & execute the brand promise & product experience at all key customer interactions of the customer journey with the company. This role is also responsible for planning, developing & implementing the overall business & product marketing strategies & campaigns.


• Responsible for directing & overseeing the planning, development & execution of the company’s corporate & product marketing & advertising initiatives and campaigns
• Ensures that marketing & branding messages are distributed across all relevant channels including digital media
• Custodian & champion of the corporate identity and product brands
• Explore the utilisation of market leading, multi-channel communication developments and technologies to keep stakeholder informed, engaged and connected with the group
• Develop proactive short and long-form content, communications, and PR strategies and initiatives, and coordinate execution with internal team and external partners
• Use data and reports to make evidence-based decisions
• Provides management oversight, and leadership to the team
• Preparing financial budgets and presenting proposals to management annually

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